Apple TV+ has created a viral marketing stunt featuring actors from its sci-fi drama series Severance, starring Adam Scott. The pop-up event, set up in Grand Central Station’s Vanderbilt Hall, features an actor playing Scott, as well as other cast members, miming office work inside a glass cube.
The stunt showcases the show’s themes of surveillance capitalism and raises questions about the blurring of personal and professional lives. By using real-life commuters as onlookers, the event highlights the drudgery and isolation faced by office workers.
While Severance has garnered significant attention for its unique concept, this marketing stunt is notable for its unique blend of celebrity involvement and social media virality. The stunt successfully captures the curiosity of both fans and non-fans alike, leaving viewers wondering if it will impact Apple’s streaming numbers.
The success of this event demonstrates the effectiveness of blending shock value with star power to create a memorable and engaging marketing experience. With its unique blend of science fiction elements and social commentary, Severance continues to captivate audiences and spark conversations about the modern work-life balance.
Source: https://time.com/7207099/severance-grand-central-station-pop-up