A new sandal design by Adidas has sparked controversy in Mexico, with authorities accusing the sportswear company of plagiarizing traditional Indigenous footwear. The “Oaxaca Slip-On” is based on a style known as huaraches, which are worn by Zapotec Indigenous communities in southern Mexico. Authorities claim that the sandals feature elements that are part of Mexico’s cultural heritage.
Mexican President Claudia Sheinbaum has said that Adidas was already in talks with authorities to provide compensation for the people who were plagiarized. The government is preparing legal reforms to prevent the copying of Mexican handicrafts, which account for around 10% of a state’s gross domestic product and employ half a million people.
Artisans like Viridiana Jarquín García argue that Adidas’ design is a “cheap copy” of their work, losing traditional artistry. Oaxaca authorities have called for the sandals to be withdrawn and demanded a public apology from Adidas. The company has responded by saying it values Mexico’s cultural wealth and recognizes the criticisms.
This controversy follows years of efforts by the Mexican government to protect traditional designs and prevent cultural appropriation. The country is now working on stricter regulations to safeguard artists’ rights, while also allowing for collaboration with companies that have a broad commercial reach.
Source: https://www.politico.com/news/2025/08/10/mexican-authorities-accuse-adidas-of-cultural-appropriation-in-sandal-design-00502235