adidas has acknowledged a data breach after an unauthorized external party accessed consumer data through a third-party customer service provider. The company took immediate action to contain the incident and collaborated with leading information security experts.
The affected data includes contact information of consumers who had previously contacted adidas’ customer service help desk. However, this data does not include passwords, credit card details, or any other payment-related information.
adidas is currently informing potentially affected consumers as well as relevant authorities, in accordance with applicable laws and regulations. The company reiterates its commitment to protecting consumer privacy and security, while apologizing for any inconvenience caused by the incident.
Source: https://www.adidas-group.com/en/data-security-information