A new app called Sora 2, which uses artificial intelligence to generate videos and audio content, has encountered problems. The app, which is similar to TikTok, allowed users to create videos of popular characters like SpongeBob SquarePants or Stephen Hawking in unpleasant situations. However, this raised copyright concerns.
As a result, the app’s popularity quickly fell, and its creators are now trying to find ways to make money from it. The company behind Sora 2 wants to get paid for using their AI technology, but users are not paying to use the service yet. In fact, right holders may soon be asking questions about how the app handles intellectual property.
The problem is that creating videos with Sora 2 requires a lot of computing power and energy. The company has implemented new rules on content moderation, but some users are still facing issues. To make money from the app, OpenAI plans to share some proceeds with right holders who want their characters generated by users. However, it’s unclear how these funds will be generated or shared.
The situation is complex, and not all right holders may agree to participate in this approach. Major companies like Warner Bros. Discovery have already filed lawsuits against generative AI companies. As a result, the idea of paying right holders for using their IP in exchange for money seems far-fetched.
Overall, Sora 2’s creators face significant challenges as they try to turn their app into a profitable business while dealing with copyright concerns and right holder skepticism.
Source: https://futurism.com/artificial-intelligence/sora-2-financial-problem