The Super Bowl is a barometer of American consumer behavior and economic trends. As the big game approaches, advertisers are gearing up to showcase their latest offerings, with artificial intelligence (AI) companies making a significant presence.
According to Fox Sports’ executive VP of ad sales, Mark Evans, AI will play a prominent role in this year’s Super Bowl commercials. Both established brands like Microsoft and Google, as well as startups like OpenAI and Perplexity, are expected to feature AI-centric ads. However, securing such high-profile spots comes with a hefty price tag – some sources suggest that Fox has secured fees of over $8 million for a 30-second spot, setting a new record.
The surge in AI-focused ads is not the only trend that will be on display. Expect to see an abundance of beverages, tech products, and salty snacks, echoing the “old is new again” sentiment. Pharmaceutical ads are also expected to make a comeback, while movie studios and streamers will be noticeably absent from the lineup.
The significance of live sports for media companies cannot be overstated, especially in an on-demand entertainment landscape. As Evans notes, it’s the only platform where advertisers can aggregate large audiences quickly, making it a safe haven for marketers.
With the Super Bowl serving as a proving ground for AI dominance, one thing is clear: this year’s game will be an exciting reflection of America’s consumer habits and economic priorities.
Source: https://www.hollywoodreporter.com/business/business-news/ai-super-bowl-ads-2025-fox-1236119070