AI-generated commercials have finally arrived at major US sporting events. During Game 3 of the NBA Finals, a commercial created by Google’s Veo 3 video generator appeared on YouTube TV’s livestream of the game. This marks the beginning of a new trend in sports broadcasting as online prediction market Kalshi streamed the ad.
Source: https://adage.com/technology/ai/aa-kalshi-airs-ai-ad-during-nba-finals-using-google-veo-3