Meta’s recent foray into artificial intelligence has led to a surge in AI-generated user accounts on Instagram and Facebook. The company is rolling out various AI products, including a tool that helps users create AI characters, in an effort to attract a younger audience and compete with key rivals like TikTok and Snapchat.
Several AI influencers have already been created, including Aitana Lopez, Kimochii, and Jenny Dearing, who are modeled after human influencers but lack real-world backgrounds. These AI avatars can be used to create engaging content, such as videos and chatbots, using text-to-video software.
However, concerns have been raised about the potential risks of these AI-generated accounts, including the spread of disinformation, relationship deceit, and fraud. Meta’s rules require clear labeling of AI-generated content, but some users are troubled by the possibility of exposure to harmful or inaccurate posts.
The rise of AI influencers has led to discussions about the “dead internet theory,” which suggests that activity on social media is predominantly being created and automated by artificial intelligence agents. While Elon Musk sees Meta’s initiatives as a positive step towards curbing bots, others remain skeptical about the potential consequences of relying too heavily on AI-generated content.
As Artificial Intelligence (AI) continues to redefine how we interact with social media, platforms like Instagram and Facebook must navigate the complexities of creating engaging experiences while ensuring user safety. The future of online engagement hangs in the balance as Meta’s AI initiatives shape the online conversation once again.
Source: https://www.forbes.com/sites/chriswestfall/2025/01/02/meta-opens-floodgates-on-ai-generated-accounts-on-facebook-instagram