LG and Samsung have showcased their 2025 smart TVs at CES, featuring dedicated AI sections that incorporate Microsoft’s Copilot AI assistant. The partnership aims to enhance the TV viewing experience with features like personalized content recommendations.
LG will include an entire AI section on its TVs, rebranding its remote as “AI Remote,” while showcasing its own AI chatbot. However, the company has not demonstrated how Copilot works yet, only promising it will surface when users search for more information on a subject.
Samsung’s Vision AI brand features AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro, with a new AI button on the remote to access AI-powered features like recognizing food on screens or analyzing smart camera feeds. Microsoft’s Copilot will be part of this section, enabling users to explore various services, including personalized content recommendations.
As both LG and Samsung have not responded with more information on Copilot’s functionality, it is uncertain how this feature will work in practice. For now, its presence as a gimmicky feature remains speculative until further details are released.
Source: https://www.theverge.com/2025/1/6/24337033/lg-samsung-microsoft-copilot-smart-tvs-ces-2025