Google has introduced its new AI Mode shopping experience, which combines Gemini capabilities with the Shopping Graph to help users browse for inspiration, consider features, and narrow down products. The AI-powered platform now boasts over 50 billion product listings from global retailers and local mom-and-pop shops.
Users can upload a photo to virtually try on clothes, thanks to Google’s state-of-the-art image generation model for fashion. This technology enables shoppers to see how billions of apparel items look on different body types, preserving the subtleties of clothing like material folds, stretches, and drapes.
The new agentic checkout feature allows users to track prices and receive notifications when a product is discounted. Upon confirmation, Google will securely complete the purchase with Google Pay, adding the item to the user’s cart on the merchant’s site.
This innovative shopping experience brings AI-powered guidance, reliable product data, and inspiring visuals to shoppers. The features are rolling out in the U.S. in coming months, making it easier for users to find what they’re looking for at a price that fits their budget.
Source: https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update