Apple Intelligence, the company’s generative AI system, has hit a snag after a headline it generated was deemed inaccurate by the British Broadcasting Corporation (BBC). The botched headline incorrectly reported that a man arrested in connection with a murder case had shot himself. This mistake sparked a complaint from the BBC, highlighting the risks of relying on automated summaries and the need for clear disclaimers.
The issue is not new, as other AI providers like Microsoft and OpenAI have faced similar challenges. However, this high-profile misstep may have contributed to user apathy towards AI features being added to their devices. A recent survey found that 73% of iPhone users believe AI features add little or no value, with only 10% considering them “very valuable”.
Apple Intelligence was launched in the UK last week and has already raised concerns about its reliability. The company’s AI system is now available on iOS 18.1 and macOS 15.1 previews, but it appears to be prone to errors. With the BBC complaint, Apple may need to reassess its approach to AI-generated content and ensure that users are aware of potential inaccuracies.
Meanwhile, Samsung users seem even more skeptical about AI features, with 87% stating they add little or no value. This lack of enthusiasm for AI-powered tools raises questions about whether Apple’s late entry into the market is enough to win over consumers.
Source: https://www.theregister.com/2024/12/17/apple_intelligence_bbc_complaint