Video game publishers are warning investors that the growing use of artificial intelligence (AI) in games poses significant risks to their reputation. Companies like Electronic Arts (EA) and Take-Two, the maker of popular franchises such as Grand Theft Auto and Red Dead Redemption, are expressing concerns over the potential negative impact on player trust.
The issue is not just about technical implementation but also how players perceive AI-powered features in games. Some gamers may view these elements as intrusive or cheapening to the gaming experience. As a result, publishers like EA and Take-Two are taking steps to mitigate this risk and ensure that their use of AI aligns with player expectations.
The stakes are high, with reputational damage potentially affecting sales and player loyalty. To address this concern, companies are adopting a more cautious approach when integrating AI into their games, prioritizing transparency and player choice in the deployment of these technologies. By taking a thoughtful and considered approach, game developers can harness the benefits of AI while minimizing its risks to their brand’s reputation.
Source: https://www.bloomberg.com/news/newsletters/2025-05-23/video-game-companies-have-an-ai-problem-players-don-t-want-it