Artificial intelligence (AI) has arrived, and its impact will be felt across various industries, including advertising and marketing. While some may fear the job losses, it’s essential to recognize that AI will also create new opportunities. The question is, how will we harness these opportunities?
Recent studies suggest that up to 60% of jobs have more than 30% of activities that can be replaced by machines. This means that many current jobs will change or vanish, but new ones will emerge. According to a recent study, 60% of all today’s jobs didn’t exist in 1940, and up to 85% of all jobs that will exist in 2030 haven’t even been thought of today.
AI-powered tools like FaceAge and Death Clock are already being used to predict human lifespan and estimate biological age. These tools have proven more accurate than doctors in predicting mortality rates.
However, the debate around AI is ongoing. Some argue about trustworthiness, inputs, and outputs. Others discuss whether certain AI applications should be allowed or prohibited altogether. The philosophical question of whether AI will attain true consciousness and develop its own agenda is also being explored.
To address these concerns, it’s essential to focus on differentiation and creating value in advertising and marketing. As AI becomes more prevalent, agencies will need to adapt by encoding their unique culture into AI systems or employing creative approaches. New skills will emerge, and new jobs will be created.
The arrival of the AI death star is a reality, but it can also be an opportunity for growth and transformation. By embracing AI, we can welcome its potential benefits and create a brighter future for our industry. As Gurdeep Puri, founding partner of The Effectiveness Partnership, notes, “AI may be the death of our industry as we know it, but it can be the birth of a newer, bigger, and better one.”
Source: https://www.campaignasia.com/article/heres-a-thought-embrace-the-ai-death-star/502897