Amazon is revamping its digital assistant, Alexa, by leveraging generative AI to boost features and profitability. The new version will allow for multiple prompts, remembering user preferences, and acting as an agent without constant human intervention. Amazon has invested $8 billion in Anthropic, makers of Claude AI, to achieve this upgrade. The new service is expected to be priced between $5 to $10 a month, with analysts estimating it can bring in $600 million annually if 10% of Alexa’s active users subscribe. This move aims to address Alexa’s stagnation and improve its hearing capabilities, which have been criticized for being inconsistent over the years.
Source: https://www.gsmarena.com/amazon_alexa_is_getting_a_generative_ai_upgrade_later_this_month-news-66417.php