Amazon has expanded its same-day delivery service for fresh food to over 1,000 cities, marking a significant shift in its grocery business. The move aims to simplify the ordering process and reduce confusion among customers.
Initially, Amazon’s grocery options were scattered across different online stores with separate checkouts and delivery fees. However, in the newly expanded locations, customers can now order perishable food items alongside their typical Amazon orders from the same cart. Same-day delivery will be free for Prime members on orders over $25 or has a $2.99 fee for smaller orders.
The service was first trialed last year in Phoenix, Arizona, and this year in Orlando, Florida, and Kansas City, Missouri. According to Amazon, customers “embraced the convenience,” with many of them being first-time grocery customers who return to shop twice as often. Retail analyst Neil Saunders predicts that this move will expand Amazon’s market share in food and enable profitable growth.
CEO Andy Jassy is bullish about Amazon’s grocery business, citing strong customer adoption and low prices. The company has generated $100 billion in grocery sales last year, excluding Whole Foods Market and Fresh. However, Saunders notes that Amazon still faces challenges in physical grocery stores, where the bulk of food shopping takes place.
Source: https://edition.cnn.com/2025/08/13/food/amazon-grocery-delivery-expansion