Amazon Prime’s new update, which includes a greater number of advertisements across its TV shows and films, has been met with widespread criticism from users. The move comes as the company continues to push for increased revenue, with ads being introduced last year at an additional $2.99 per month.
Despite initial promises that customers would not be bombarded with too many ads, users claim that the platform is now “unbearable.” Some have even threatened to cancel their subscriptions due to the frustration caused by the ads. One user stated they had already canceled their subscription when Prime Video first introduced ads, citing a preference for watching ad-free content.
Amazon’s vice-president, Kelly Day, claimed that the increased ads would allow the platform to invest more in original content and live sports rights. However, users are disputing this assertion, pointing out glitches that force them to re-watch ads if they rewind their show or revisit it at a later date.
The rollout of ads on Prime Video follows similar moves made by competitors such as Netflix and Disney+. The company’s decision has sparked concerns among subscribers about the future of ad-free streaming services.
Source: https://www.dailymail.co.uk/yourmoney/consumer/article-14244191/amazon-prime-2025-update-slammed-unbearable-america.html