Amazon’s Prime Day sale drove a significant boost to US online spending, surpassing predictions of 28.4% growth. According to Adobe Inc., online spending rose by 30.3% to $24.1 billion, as of July 11. This positive result is also beneficial for retailers like Walmart and Target, which hosted their own sales during the same period.
Source: https://www.bloomberg.com/news/articles/2025-07-12/amazon-prime-day-fuels-30-3-rise-in-us-online-spending