Amazon has increased its ad spending on social media platform X, just over a year after removing most ads from the site due to concerns about hate speech. The move comes as President Donald Trump’s influence over the platform grows, with Elon Musk, who owns X, being a close confidant of the president. Other major brands like Apple had cut their ad spending on X in 2023 citing similar concerns. However, with new ad revenue crucial to X’s struggling business, Amazon is reevaluating its decision. The platform’s user growth and revenue remain stagnant, according to Musk’s recent letter to staff.
Source: https://www.foxbusiness.com/technology/amazon-increases-ad-spending-x-major-reversal-report