Amazon’s sales increased 1% during a brief boycott on February 28, contrary to predictions of a major downturn. Data from Momentum Commerce shows that transactions rose earlier in the day, peaking at 6.8% above typical levels before moderating later.
The analysis suggests Amazon’s resilience to short-term consumer activism efforts. A week-long boycott targeting Amazon is planned for March 7-14, but the underwhelming result may dampen enthusiasm for further actions. The challenge of transforming social media campaigns into meaningful economic impact remains a significant hurdle, with concerns about e-commerce resilience and consumer behavior still unanswered.
Source: https://www.forbes.com/sites/kirimasters/2025/03/02/amazon-defies-economic-blackout-as-sales-climb-during-boycott