Amazon sellers are raising prices on hundreds of top-selling items due to increased import costs resulting from President Trump’s new tariffs on Chinese goods. According to SmartScout data, 25% of price increases in recent weeks have come from sellers based in China.
Many U.S.-based sellers, including Zulay Kitchen and Desert Cactus, are looking for alternative suppliers in countries like Vietnam, Mexico, and India due to the rising costs of tariffs on goods imported from China. Some sellers, such as Aaron Cordovez’s company, are temporarily raising prices on specific products while they transition their manufacturing to these new markets.
Amazon has stated that fewer than 1% of the items studied saw an increase in price, and the company continues to meet or beat prices versus other retailers on most items. However, many merchants face an existential threat due to razor-thin margins and increasing costs on Amazon, including storage, fulfillment, shipping, and advertising fees.
CEO Andy Jassy acknowledged that some third-party sellers will need to pass the cost of tariffs on to consumers. The company’s stock price has dropped 15% this year, along with the broader market. Goods imported from China now face import duties of 145%, although Trump’s administration is “actively” talking with China about a potential deal to lower tariffs.
Some sellers, such as Anker and Ursteel, have raised prices on products sold in the U.S., including portable power banks and jewelry. Others, like Zulay and Desert Cactus, are cutting costs by laying off employees and reducing online ad spending.
As the trade war with China continues to affect Amazon sellers, many merchants are bracing for a potential price hike and worrying about shopper willingness to pay increased prices.
Source: https://www.cnbc.com/2025/04/25/amazon-sellers-hike-prices-of-goods-after-trumps-china-tariffs.html