Amazon has acquired full control of the James Bond franchise, marking a significant shift in ownership after decades under Barbara Broccoli’s stewardship. The deal, which includes retaining creative control for producers Michael Wilson and Barbara Broccoli, was finalized last year with regulatory approval expected this year.
Amazon executive chairman Jeff Bezos is keen on modernizing the iconic character for the digital age. However, industry experts warn that altering Bond too much could lead to a loss of its unique charm. The studio’s history in producing high-quality content, such as “The Boys” and “Fallout,” suggests they are better equipped to handle a film rather than a TV series.
Former Amazon Studios chief Roy Price notes that controlling the character is crucial, stating, “If you own a Ferrari but don’t control where or if it goes, it’s frustrating.” With the studio now at the helm, Amazon plans to attach a producer with a cohesive vision, similar to David Heyman, who successfully handled the “Harry Potter” and “Fantastic Beasts” series.
The move marks a significant change for the franchise, which has spawned 25 films and boasts one of the most recognizable characters in cinema. As the deal is finalized, industry experts will be watching closely to see how Amazon brings Bond into the digital age while preserving its essence.
Source: https://variety.com/2025/film/news/james-bond-amazon-christopher-nolan-shut-out-1236321078