Amazon is developing its own artificial intelligence chips in an effort to reduce its reliance on Nvidia, the current leader in this market. While it may take time for Amazon to challenge Nvidia’s dominance, the goal is ambitious and reflects the company’s commitment to becoming more self-sufficient.
Located in a nondescript neighborhood in Austin, Texas, Amazon engineers are working on creating their own AI chips. The facility is cluttered with workstations, printed circuit boards, and other equipment, giving it a makeshift feel despite its massive market capitalization of over $2 trillion. This unassuming setting belies the significance of the project, which aims to loosen Nvidia’s grip on the lucrative $100-billion-plus market for AI chips.
Source: https://www.bloomberg.com/news/features/2024-11-24/amazon-plans-to-rival-nvidia-with-its-own-ai-chips