Amazon has reportedly introduced a new AI-powered version of its Alexa voice assistant. The upcoming feature is expected to provide users with more personalized experiences, including responding to multiple requests simultaneously and taking actions on their behalf without direct involvement.
The AI-enhanced Alexa will be compatible with existing devices and will offer enhanced security features. However, it’s not clear when the new service will be available to consumers. Amazon plans to initially offer it to a limited number of users while continuing to support the current version.
Generative AI technology has been integrated into Alexa to make it more proactive and capable. This upgrade could enhance user experiences, especially in areas such as music recommendations and restaurant suggestions.
The development comes amid growing demand for voice assistants, with 54% of consumers preferring voice technology due to its speed over typing or touchscreen interactions. The integration of AI in payments ecosystems is also becoming increasingly important to prevent fraud while maintaining user convenience.
Industry experts emphasize the need for a balance between security and user experience. They argue that companies should adopt proactive measures, such as device-bound passkeys, to minimize friction and maximize authenticity.
Source: https://www.pymnts.com/amazon/2025/report-amazon-to-introduce-genai-powered-alexa-on-feb-26