Amazon announced today that its 2025 Prime Day event was the biggest ever, with customers saving billions across over 35 product categories. The four-day event saw record sales and more items sold than any previous period, including a surge in popularity for best-selling brands like Dyson, medicube, and Philips Sonicare.
Members took advantage of fantastic savings on top brands like Apple AirPods Pro 2, BIODANCE Bio Collagen Real Deep Mask, and Dawn Platinum Powerwash Dish Spray. Alexa-enabled devices were also among the most popular items, with millions sold during the event. Additionally, Prime members enjoyed exclusive deals on grocery items like 50% off all ice cream and frozen desserts at Whole Foods Market.
The success of this year’s Prime Day was made possible by new features such as Alexa+, Amazon’s next-generation personal assistant, which is now available in Early Access to millions of customers. Other enhancements included the AI-powered shopping assistant, Rufus, and AI Shopping Guides.
Small business owners also saw significant gains, with record sales and a record number of items sold on Amazon. Independent sellers were thrilled about the event, citing increased brand awareness and new customer acquisitions. With this year’s Prime Day, members enjoyed a wide range of benefits, including free shipping, streaming services, gaming discounts, and more.
Source: https://www.aboutamazon.com/news/retail/prime-day-2025-recap