Amazon’s 2025 Prime Day sale has sparked concerns among retail analysts. Some shoppers have expressed disinterest in the event, which is expected to last four days instead of its usual two-day duration.
Industry experts point to a challenging economic landscape as the reason for shopper apathy. The US retail sector experienced a decline in sales for the second consecutive month in May, and trade tensions remain unresolved. Ongoing global conflicts, including the Israel-Iran conflict, are also causing economic jitters worldwide.
While Amazon’s Prime Day is traditionally considered a prime shopping event, some analysts fear that extending the sale may not be enough to revive consumer confidence. As the world grapples with economic uncertainty, shoppers may be less inclined to splurge on non-essential items during the sale.
Source: https://www.marketwatch.com/story/shoppers-say-theyre-not-interested-in-amazons-longer-prime-day-sale-7509d083