AMD’s senior vice president and general manager of the computing and graphics group, Jack Huynh, has taken a bold stance on the company’s pricing strategy for its newly announced RX 9060 XT graphics card. In a recent roundtable discussion, Huynh emphasized building scale as the number one priority and vowed to offer “tremendous value propositions” to gamers.
The RX 9060 XT, priced at $299 for the 8 GB model and $349 for the 16 GB version, has generated buzz among gamers due to its competitive pricing. According to AMD’s figures, the higher-end model is 6% faster than the Nvidia GeForce RTX 5060 Ti at 1440p.
AMD’s aggressive pricing strategy aims to attract price-conscious buyers in the budget and mid-range GPU market, where many gamers feel priced out by current cards. The company has been working with its board partners to increase production volume ahead of launch day, which may help alleviate availability concerns.
As the RX 9060 XT prepares for its June 5 launch, AMD seems determined to make a splash in the competitive GPU market. With its bold pricing strategy and focus on building scale, the company is hoping to win over gamers who are eager for affordable high-performance graphics solutions.
Source: https://www.pcgamer.com/hardware/graphics-cards/we-want-to-be-as-aggressive-as-possible-right-says-amd-gpu-boss-of-the-nvidia-baiting-pricing-of-the-rx-9060-xt-calling-it-a-tremendous-value-proposition-to-all-our-fellow-gamers