AMD’s head of consumer and gaming marketing, Frank Azor, has dropped hints about the pricing of its upcoming RDNA 4 graphics cards. According to Azor, the RX 9070 will be a “very competitive product” that will match Nvidia’s RTX 5070 for price/performance.
In an interview with Michael Quesada, a Spanish YouTuber, Azor emphasized that AMD is focused on delivering value for money and ensuring its new graphics cards are competitive in the market. The exec stated: “We’re going to bring a very competitive product… Everyone will benefit from this launch.”
Azor’s comments come as some gamers are panicking over potential pricing for the RX 9070, with some speculating that it could be around $650. However, Azor’s focus on price/performance ratio rather than specific dollar amounts suggests that AMD is committed to making its RDNA 4 offerings highly competitive.
The discussion around pricing highlights the upcoming launch of Nvidia’s RTX 5070 models in February. With an expected announcement date of January 23 for pre-orders and a potential launch window at the end of January, gamers can look forward to a more detailed comparison between AMD’s RX 9070 variants and Nvidia’s RTX 5070 series.
While exact pricing details remain unclear, Azor’s comments reassure fans that AMD is committed to delivering excellent value through its RDNA 4 offerings.
Source: https://www.techradar.com/computing/gpu/amd-exec-drops-hints-on-rx-9070-pricing-and-some-pc-gamers-are-panicking-but-this-sounds-like-good-news-to-me