American Eagle has addressed the online backlash surrounding its viral Sydney Sweeney campaign, which sparked a heated debate about the meaning behind the actress’s comment on her jeans. The controversy began with a clip of Sweeney saying “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.” Some critics claimed that the ad was promoting eugenics or had a subtle nod to Nazi propaganda due to Sweeney’s blonde hair and blue eyes.
However, American Eagle has responded by stating that “Sydney Sweeney Has Great Jeans” is about celebrating individuality and confidence in wearing one’s own style. The brand emphasized that great jeans look good on everyone and will continue to showcase people from all walks of life. Despite the controversy, Sweeney remains a sought-after actress, with numerous high-profile projects in the works.
The backlash has also led to some unexpected responses, including from JD Vance, who mocked protesters as being unable to help but freak out over the ad. Meanwhile, Sydney Sweeney’s brand partners have taken steps to distance themselves from the controversy, with Baskin-Robbins shutting down comments on TikTok posts featuring the actress.
Sweeney herself has remained silent on the matter, continuing to focus on her acting career and various endorsement deals, including a new lingerie brand backed by Jeff Bezos.
Source: https://www.hollywoodreporter.com/lifestyle/style/sydney-sweeney-american-eagle-responds-jeans-controversy-1236336052