A new survey by Chobani found that 85% of Americans want to increase their protein intake in the new year, but lack knowledge about macronutrients and face barriers such as cost and convenience. The survey highlights the importance of protein in supporting a healthy lifestyle and reveals that nearly two-thirds of participants believe protein is crucial for their health and wellness journey.
Despite the growing popularity of high-protein diets, Americans are struggling to distinguish between natural sources of protein and those made with additives and artificial ingredients. Over 40% of registered dietitians agree that a healthy adult needs about 1 gram of protein per kilogram of body weight or more, but there is no clear consensus among Americans.
Chobani’s new High Protein line offers a range of delicious and customizable complete protein options made with natural ingredients to help simplify and streamline busy routines. The company’s Chief Innovation Officer notes that adding more protein to one’s diet is a great place to start for those making New Year’s resolutions related to health, and that Chobani’s products are a smart choice due to their taste, affordability, and convenience.
Key takeaways from the survey include:
* 85% of Americans want to increase their protein intake in the new year
* Nearly two-thirds of participants believe protein is crucial for their health and wellness journey
* Over 40% of registered dietitians agree that a healthy adult needs about 1 gram of protein per kilogram of body weight or more
* Less than half of Americans know about the differences between complete and incomplete proteins, fast-, medium-, and slow-digesting proteins
Source: https://www.perishablenews.com/dairy/americans-are-prioritizing-protein-now-more-than-ever-but-study-shows-significant-gaps-in-nutrition-knowledge