A grassroots movement against consumerism has gained momentum in the US, sparked by a recent economic blackout event on February 28. The People’s Union USA, a group behind the initiative, describes itself as a movement dedicated to economic resistance, government accountability, and corporate reform.
The movement was founded by John Schwarz, who aims to raise awareness about how “the system is rigged” against everyday Americans. On February 28, consumers were called upon to avoid all unnecessary purchases for one day, with exceptions made for essential items like medicine or emergency supplies.
Schwarz’s goal is to push back against the notion that Americans have no choice but to accept the economic system, citing high costs of living and corporate greed as major concerns. The movement has planned additional targeted blackouts against specific retailers, including Amazon, Nestlé, and Walmart.
While some experts question the impact of boycotts on corporations’ finances, research suggests they often have a counterintuitive positive effect. As consumers vote with their dollars by choosing to shop instead of boycotting, this can lead to long-term changes in consumer behavior. The movement’s solidarity-focused approach may be a key factor in its success.
Source: https://www.axios.com/2025/02/25/economic-blackout-february-28-peoples-union