Apple has confirmed its acquisition of RAC7, the studio behind the popular Apple Arcade exclusive game Sneaky Sasquatch. The two-person studio was praised by Apple for its work on the game and will continue to develop it with the tech giant.
RAC7 released Sneaky Sasquatch in 2019, and the game went on to receive critical acclaim, including being named Apple Arcade Game of the Year in 2020. The acquisition is seen as a strategic move by Apple to grow its game within Apple Arcade and expand its reach in mobile gaming.
Mobile gaming is a highly profitable industry, with 50% of all gaming revenue coming from mobile devices in 2023, according to a NewZoo report. With its existing platform, Apple is well-positioned to tap into this lucrative market. The acquisition also highlights the growing trend of companies owning gaming studios, with Netflix and Microsoft also having significant investments.
This move marks another step for Apple in its expansion into mobile gaming, and it’s likely that we’ll see more content from RAC7 on Apple Arcade in the future.
Source: https://www.cnet.com/tech/services-and-software/apple-buys-its-first-ever-video-game-studio