In preparation for its highly anticipated product launch event, Apple is set to unveil a three-year plan to revolutionize its iconic iPhone lineup. This significant overhaul marks a major turning point in the company’s strategy, with details yet to be revealed.
Separately, Apple has been exploring potential partnerships with Google to integrate Gemini into its Siri virtual assistant. Additionally, the tech giant has raised the price of TV+, further solidifying its streaming services’ position.
However, amidst this period of significant change, Apple has experienced another brain drain as a key AI executive leaves for rival company Meta.
Source: https://www.bloomberg.com/news/newsletters/2025-08-24/apple-to-launch-iphone-17-pro-iphone-17-air-in-september-iphone-fold-next-year-mepmzpcj