Apple released its second-quarter earnings report, beating revenue and earnings-per-share estimates. However, the results were mixed, with shares sliding more than 3% in after-hours trading.
During the earnings call, CEO Tim Cook discussed looming tariffs imposed by President Donald Trump’s administration, projecting a potential $900 million hit in costs for the June quarter. While this estimate is subject to unique factors, Cook assured investors that Apple will manage its business thoughtfully and focus on long-term investments.
In response to questions from analysts, Cook said there was no “obvious evidence” of customers rushing to buy iPhones due to tariff concerns. However, he noted that demand remained relatively flat despite efforts to front-load purchases.
Other notable takeaways from the earnings call include:
– Siri’s personalized features are delayed again, with no new launch date announced.
– Apple continues to fight its Epic Games antitrust case, with CEO Cook dismissing the claims as “strongly disagreed” and vowing to appeal.
– The company plans to boost manufacturing in the US, investing $500 billion over four years, although most products will still be made in China due to tariffs on electronics.
– Apple is shifting some manufacturing to India, but this may increase costs by 5-8% compared to production in China.
Source: https://www.businessinsider.com/most-important-takeaways-apple-q2-earnings-call-2025-5