Apple has asked two of its main suppliers, Luxshare Precision and Foxconn, to increase production of the entry-level iPhone 17 by at least 30% due to strong pre-orders. The move suggests more consumers are choosing the cheaper $799 iPhone 17 over premium models like the Pro series, which start at $1,099.
The company is betting on its latest iPhone lineup, including a thinner “iPhone Air,” to revive growth in flagship sales. However, this shift highlights how Apple is facing price-sensitive demand, raising questions about its ability to sustain growth through premium upgrades.
Source: https://www.reuters.com/business/apple-has-asked-suppliers-boost-production-iphone-17-model-information-reports-2025-09-19