Apple Inc., the world’s most valuable firm, finds itself in a precarious position due to President Donald Trump’s trade war. The iPhone-maker’s biggest market, the US, will see higher tariffs push up costs, while its second-biggest market, China, may suffer due to retaliation. This puts Tim Cook, Apple’s boss, under immense pressure to justify his company’s geopolitical stance.
The trade war has significant implications for Apple, as it could lead to a decline in sales in both the US and China. With the current situation, Cook must navigate this complex issue to protect his company’s interests. The world is watching closely as Apple tries to weather this storm.
Source: https://www.economist.com/business/2025/04/04/apple-gets-caught-in-a-trade-war-nightmare