Apple’s latest report suggests that the company is eyeing plastic as a material for its next-generation Apple Watch SE. This comes after the design team expressed dissatisfaction with the current metal variant due to cost and aesthetic issues. The proposed plastic version would be priced similarly to the metallic chassis, which has raised concerns among the design team.
The move to plastic is reportedly a result of Apple’s need to reduce costs and compete in the low-end market. As the company aims to capture a larger share of this segment, it is likely that the updated Apple Watch SE will feature a plastic chassis. However, if the goal is to improve battery life or introduce new features, there may be limited options.
Apple has been struggling to innovate its high-end models, resulting in decreased shipments and slower sales growth. In contrast, its low-end products have seen increased demand due to their affordability. With the Apple Watch SE poised to enter this market, a plastic chassis could be a crucial factor in making it successful.
Source: https://wccftech.com/apple-watch-se-newer-version-may-feature-a-plastic-body-but-team-is-not-pleased