Apple’s delay in releasing its revamped Siri upgrade has sparked concerns about the company’s ability to keep up with rival technology giants. The updated feature, expected to be released earlier this year, was initially planned for an April software update but now faces a longer timeline.
The delay comes as Apple is grappling with increasing competition in the AI space and growing pressure on its iPhone sales. Despite this, analysts remain optimistic about Apple’s long-term prospects, citing the company’s large user base and ubiquity of the iPhone.
Apple has not yet released an official statement regarding the delay. However, executives have expressed confidence in the future functionality of the iPhone, which is expected to improve with new features and technologies. The company is also working on a new slimmer version of the iPhone, which could help revitalize interest in its flagship product.
The delay marks a setback for Apple’s AI efforts, but experts say it is not a significant issue. “The road that they’re going down is clear, which is that these features are going to emerge, they’re going to improve,” said Barton Crockett, managing director and senior research analyst at Rosenblatt Securities.
As the technology landscape continues to evolve, Apple will need to navigate various challenges, including tariffs on imports from China and growing competition in emerging markets. However, with its strong brand recognition and loyal user base, Apple remains well-positioned to adapt to changing market conditions.
Source: https://edition.cnn.com/2025/03/19/tech/apple-iphone-siri-delay/index.html