Apple has demoted its head of Siri, John Giannandrea, as part of a broader effort to speed up development of its AI-powered virtual assistant. The move comes after reports that delays in upgrading Siri’s capabilities have put the company behind competitors like Amazon’s Alexa and Google’s Gemini for Android devices. The delay is attributed to Apple’s cautious approach to perfectionism, with some former employees suggesting that this mindset has hindered efforts to roll out new features faster.
In a rare move, Apple CEO Tim Cook removed Giannandrea from overseeing Siri, replacing him with Mike Rockwell, who will report directly to software chief Craig Federighi. The change follows a secretive Top 100 meeting where Apple’s executives charted the company’s course for AI efforts. Industry expert Luc Julia attributed the delay to perfectionism, stating that “they are falling behind because of this fear of not being perfect.”
Source: https://www.pymnts.com/apple/2025/apples-siri-once-a-pioneer-now-an-ai-laggard