Apple has expanded its presence in sports by partnering with the NHL to monitor referees’ game activities using their Apple Watches. The new system, developed by Presidio, provides officials with essential data like game clock and penalty box notifications while keeping their eyes on the ice.
The watch features a specialized app that sends haptic feedback patterns for alerts, ensuring refs remain focused on the game without relying on traditional scoreboard views. Each referee uses an NHL-issued Apple Watch, which only receives notifications from Presidio’s software to prevent distractions during games.
This partnership is part of Apple’s broader effort to tap into the sports market. The company has already worked with MLB and the WSL, using iPads in teams’ benches and on sidelines for real-time information. Its presence in broadcasting, sponsorships, and wearable technology also underscores its growing influence in the industry.
As other tech giants like Microsoft partner with sports leagues, Apple appears committed to expanding its role in the sports sector. With its Apple Sports app, streaming services, and sponsorship deals, the company aims to capture a significant share of the lucrative sports market.
Source: https://finance.yahoo.com/news/apple-watches-are-hitting-the-ice-in-latest-sports-push-110005912.html