Apple has faced challenges expanding into the AR/VR market with its Vision Pro headset but is still committed to innovation. The company is exploring smart glasses beyond augmented reality, with Bloomberg reporting that engineers are working on advanced optics for glasses and a trial version of visionOS. Apple is also piloting an internal program called “Atlas,” which seeks feedback from employees about market needs and product features for smart glasses.
Meta has showcased its Orion AR smart glasses concept, despite delayed release due to cost-cutting measures. Google confirmed its serious interest in the space with Android XR plans, while Halliday and Even Realities are focusing on minimalist designs. Apple appears inspired by Meta Stories, a successful collaboration with Ray-Ban.
Apple’s existing tech, like AI-driven features in devices, suggests potential integration into smart glasses. However, its timeline for release remains unclear, given the lukewarm reception of the Vision Pro headset. Despite challenges, Apple likely aims to perfect its smart glasses and differentiate them from competitors over time.
Source: https://www.digitaltrends.com/computing/apple-smart-glasses-xr-visionos-plans-meta-google-rival-report