Apple’s latest iPhone 17 presentation highlighted its commitment to design, six years after Jony Ive’s departure as CEO. The company emphasized its focus on simplicity and elegance, despite the introduction of more advanced Pro models that some argue are better suited for today’s needs. With the launch of the iPhone Air in China delayed and new iPhones priced at $2,000, Apple seems to be shifting its attention back to what made it successful: innovative design.
Source: https://www.bloomberg.com/news/newsletters/2025-09-14/apple-pitches-a-return-to-design-roots-six-years-after-jony-ive-exit-2026-plan