Apple has formed a new team, known as Answers, Knowledge and Information, to enhance its Siri virtual assistant with more intelligent features. The team is exploring in-house AI services to create a search experience similar to ChatGPT. This move could significantly improve Siri’s performance in answering everyday questions.
Siri has faced criticism for being slow and unable to provide accurate answers to simple queries. To address this, the new team aims to develop a chat-like interface that can answer a wide range of questions on various topics, from shopping and services to cleaning and household tasks. If successful, this could be a major win for Siri’s reputation.
The team is led by Robbie Walker, who previously expressed frustration with Siri’s delays. The new initiative focuses on developing AI-powered features that can understand context and provide more accurate responses. While the task seems simple, it has the potential to transform people’s perceptions of Siri’s intelligence and usefulness.
With this move, Apple aims to bring Siri in line with more advanced virtual assistants like ChatGPT. If achieved, this could lead to a significant improvement in user satisfaction and overall experience. The success of this initiative will be closely watched by industry experts and users alike.
Source: https://9to5mac.com/2025/08/04/apples-answers-team-is-a-bigger-deal-than-it-might-seem