Apple has been sued by a law firm claiming that the company’s promotion of delayed Apple Intelligence features was false advertising and unfair competition. The suit, filed in US District Court in San Jose, seeks class action status and financial damages for those who purchased iPhones and other devices with expected AI capabilities.
The lawsuit says Apple’s advertisements created unrealistic expectations among consumers about the availability of Apple Intelligence, leading to increased excitement in the market and higher prices paid by customers. However, the company has delivered only a limited or absent version of Apple Intelligence, misleading consumers about its actual utility and performance.
The law firm is also suing over AI practices by Google and OpenAI, but this case focuses on Apple’s delayed AI features. The delay has raised concerns that Apple is falling behind in the rapidly evolving tech industry.
Source: https://www.axios.com/2025/03/20/apple-suit-false-advertising-ai-intelligence