Apple’s move to integrate ChatGPT into its iPhone and Mac platforms marks a significant shift in the company’s approach to generative AI. While this development underscores Apple’s ambition to engage with the wider AI community, it also raises concerns about the potential costs for users.
As part of iOS 18.2, users will now be able to access ChatGPT with a daily limit, allowing them to upgrade to the paid ChatGPT Plus plan or switch to an older AI model. Existing users can sign in directly on their iPhone, while new users have the option to subscribe. However, the exact pricing details for the $19.99 monthly subscription fee remain unclear.
This approach stands in contrast to other smartphone AI platforms like Google and Samsung, which offer free AI-powered tools to establish their platforms’ usefulness with users. Apple’s decision to adopt a freemium model raises questions about whether this strategy will impact user adoption rates.
The integration of ChatGPT into iOS 18.2 comes as part of Apple Intelligence, a suite of AI-powered features designed to enhance the iPhone and Mac experience. However, the addition of paid subscription fees has sparked debate among tech enthusiasts about the true cost of using these features. As generative AI continues to transform the consumer experience on every platform, it remains to be seen whether Apple’s approach will influence user behavior in the coming months.
Source: https://www.forbes.com/sites/ewanspence/2024/11/05/apple-iphone-16-pro-apple-intelligence-generative-ai-openai-chatgpt-cost