Apple CEO Tim Cook is confident that his company’s investment of over $200 million in the upcoming Formula 1 movie, starring Brad Pitt and Damson Idris, will pay off. The film is set for an international release on June 25 before its premiere in North America on June 27. Cook believes that this move into original films and TV shows is a key part of Apple’s growth strategy.
Cook sees the F1 movie as a milestone in Apple’s six-year journey into original content, citing the company’s development of advanced camera technology for the film. This technology is now incorporated into the latest iPhone cameras, providing an immersive experience for viewers. Cook emphasized that building from scratch allows Apple to maintain its unique identity and passion, rather than relying on acquisition.
The CEO also stressed that Apple’s entry into entertainment is not driven by sales goals, but rather a desire to innovate and stay true to its core values. Cook views the business as a separate entity from product sales, with TV+ being a key platform for the company’s content offerings. He believes that this investment will benefit Apple in the long run and allow it to stay ahead in the competitive market.
Cook stated, “We really only do a few things. We pour all of ourselves in each one of those — and we do TV and movies the same way. It’s about staying true to innovation, staying true to our North Star.” With this ambitious project, Apple aims to entertain audiences worldwide while showcasing its expertise in filmmaking and original content creation.
Source: https://www.motorsport.com/f1/news/apples-200m-gamble-why-tim-cook-believes-f1-movie-is-worth-it/10732222