Rumors about the upcoming Apple iPhone lineup are intensifying, with speculation surrounding a potential thinner model dubbed the iPhone 17 Air. The device is expected to feature a 5.5mm-thick profile and a 6.6-inch screen, which could aid in capitalizing on the current skinny phone trend while diverting attention from its AI efforts.
Industry analyst Anisha Bhatia notes that consumer demand for thinner smartphones is not the primary driver behind this trend. Instead, Apple can leverage marketing to sell slimmer devices. The iPhone 17 Air might also serve as a platform to introduce a higher price tag, allowing Apple to monetize innovative designs rather than AI features.
Samsung’s mobile strategy has been gaining attention, particularly with its release of the Galaxy S25 Edge and Galaxy Z Fold 7. These foldable phones showcase how slim, lightweight designs can enhance user experience and appeal. If Apple follows Samsung’s path, it may launch a foldable iPhone in September 2026, potentially priced around $2,000.
Senior research director Nabila Popal cautions that a slim foldable iPhone must balance essential features with consumer expectations. By minimizing screen creases through partnerships with display manufacturers, Apple can create a standout product. Despite Samsung and Google’s early forays into foldables, Apple has historically dominated the market after its competitors’ initial releases.
With the fall launch approaching, Apple faces pressure to innovate and prove it remains serious about cutting-edge technologies. The iPhone 17 Air might be more than just a slimmer iPhone; it could mark the beginning of Apple’s foray into foldable devices, potentially changing the game in this niche category.
Source: https://www.cnet.com/tech/mobile/the-iphone-17-air-could-hint-at-apples-foldable-future