Apple is reportedly working on several new camera-related features for its upcoming iPhone 17 Pro models, according to an anonymous tipster who claims to have seen an unreleased commercial. The rumored upgrades include:
An upgraded Telephoto lens with up to 8× optical zoom, allowing for continuous zoom at various focal lengths.
A new pro camera app that would compete with popular alternatives like Halide and Kino.
An additional Camera Control button on the top edge of the device.
However, it’s worth noting that these rumors have not been independently confirmed by MacRumors. The tipster warned that Apple might be planning to update its existing Final Cut Camera app instead of introducing a new one for the iPhone 17 Pro.
Other sources also suggest significant camera upgrades, including improved video recording capabilities and simultaneous front and rear camera recording. However, these rumors should be treated with skepticism until they are confirmed by multiple credible sources.
Source: https://www.macrumors.com/2025/07/27/iphone-17-pro-camera-rumors