Apple’s next iPhone series is set to be released in September, with a slew of updates and new models expected. Here’s your comprehensive guide to the release date timeline, including exact dates and times for each event.
The iPhone 17 series is expected to include four main models: the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and an all-new super-slim model, possibly called iPhone 17 Air. However, the actual lineup may vary.
Key Event Timeline:
* Apple Keynote (August 26): Expect a special event announcement at 8am Pacific Time, which is likely to be followed by the release of pre-order information.
* Pre-orders Open (September 12): Pre-orders for the new iPhone series are expected to open on September 12 at 5am Pacific Time, with the exact start time depending on previous years’ trends.
* iOS 26 General Release (September 15 or 16): The software that powers the new iPhones is expected to be released on Monday or Tuesday, September 15 or 16, at 10am Pacific Time.
* First Reviews (September 16 or 17): The first reviews of the new iPhone series are likely to appear on Tuesday, September 16, at 6am Pacific Time, with a possible Wednesday release for Apple Watch reviews.
* iPhone 17 Release Date (September 19): The iPhone 17 series is expected to hit stores and go on general sale on Friday, September 19, starting at 7am local time.
Source: https://www.forbes.com/sites/davidphelan/2025/08/24/iphone-17-release-date-latest-schedule-what-to-expect-when