Apple is set to launch its highly anticipated iPhone 17 series in the fall of 2025, with the exact date expected to be announced later this year. The company has confirmed that iOS 26 will go on general release in the fall, and it’s likely that the new iPhones will coincide with this update.
The Apple iPhone 17 series is expected to include four models: the regular iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a rumored “iPhone Air” model. While there have been no delays announced for any of these models, it’s possible that one or more could see a delay to its release date.
Apple typically holds a major keynote event in the first half of September, with past events taking place on Tuesdays or Wednesdays, avoiding September 11. Based on historical patterns, the most likely launch dates are Tuesday, September 9 or Wednesday, September 10.
If the keynote is held on one of these days, Apple pre-orders are usually set to open on the Friday following the event. Assuming a key date in the first week of September, the release date for the iPhone 17 series would be the following Monday, with the exact launch day likely to be announced closer to the event.
Rumors suggest that the iPhone 18 series may introduce a new release schedule for Apple, with lower-cost iPhones launching in the first half of the year and higher-end models becoming available later. However, this is expected to take effect from 2026 at the earliest.
Source: https://www.forbes.com/sites/davidphelan/2025/06/17/exactly-when-apple-will-launch-iphone-17-and-iphone-17-pro