In a surprising turn of events, the base iPhone 15 took the top spot for the best-selling smartphone of 2024, according to Counterpoint Research. This comes despite the higher-end iPhone 16 Pro Max and iPhone 15 Pro Max featuring improved internals, including Apple’s tetraprism telephoto lens upgrade.
The data shows that consumer preference for Pro variants increased significantly in 2024, with Pro models accounting for more than half of all iPhone sales annually for the first time. Attractive financing plans and trade-in offers contributed to this trend, making iPhones more accessible to emerging markets.
Samsung’s Galaxy S24 Ultra took seventh place, while its Galaxy A15 4G model accumulated more popularity despite having fewer features. The base iPhone 16 is expected to take the top spot for 2025, driven by its ability to play AAA games and run generative AI features.
Source: https://wccftech.com/iphone-15-was-the-best-selling-smartphone-of-2024