Apple is making a big push into artificial intelligence (AI) as it tries to keep up with competitors in rapidly evolving tech industries. The company has unveiled several new products and software, including a “lifelike version of Siri,” smart glasses, and a foldable phone.
The news comes as Apple faces criticism for missing out on the AI revolution, despite its massive resources. A report from Bloomberg suggests that Apple is exploring a range of AI-powered projects, including a mobile bot with wheels and humanoid models.
While some of these projects have been leaked before, many are new and mark a significant shift in Apple’s approach to innovation. The company has historically been known for its steady stream of incremental updates, but this latest push into AI looks like an effort to catch up with rivals who have made bold moves in recent years.
The broader tech industry is witnessing a trend towards companies becoming “everything” companies, with each firm trying to unify disparate product lines and lock customers into deeper relationships. Apple’s AI-powered products are seen as a response to the competition from Google, Amazon, and Meta, which have all been making significant investments in AI assistants and related technologies.
The company’s cautious approach to AI is also notable for its contrast with Meta, which seems to be setting the direction of the augmented reality (AR) and virtual reality (VR) industries. Whether Apple’s strategy will prove successful remains to be seen, but it’s clear that the company is committed to spending significant resources on AI in the face of a rapidly changing landscape.
Source: https://nymag.com/intelligencer/article/why-is-apple-planning-to-make-a-robot.html